Swivt Technologies

What is the Marketing Strategy for Social Media

Social media marketing has become one of the most common platforms to connect your business with the audience. You need to collect the required number of audiences to your social media page. Create and publish great content on your social media profile, engage your followers, respond to them, and run social media advertisements.

It is a powerful way for businesses of all sizes, small to large to reach their customers. The popular social media platforms at 2020 / 2021 are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Tiktok is unexpectedly taking a huge hype.

So, how do we take advantage of these popular social media platforms to increase our business conversion? Before jumping on that, we ought to know our business’s goals. Those goals include:

  • What are you expecting to achieve from social media marketing?
  • Your target audience?
  • Their locations?
  • Message you want to flow to your audiences via social media marketing?

Why should you do social media marketing for your business? Is your business missing out on these advantages?

Here are the benefits of social media marketing:

  • Increasing your business exposure.
  • Growing your traffic.
  • Generating your business conversion.
  • Promoting your product and services.
  • Creating proper interaction and communication with key audiences.
  • Allows you to target and retarget ideal consumers.
  • Cost Effective.
  • Helps to improve your business search engine ranking.
  • Helps improve brand loyalty.
  • Helps improve brand authority.

We talked about our business goals, and the benefits of social media marketing, now let’s get started with marketing strategy for Social Media.

a. Grab the opportunity to gain insights from your new/existing customer via Social media

Best thing about social media is, you can easily grasp your audience’s interest. The existing customers are already there with whom you are familiar with but take care of your new customers as well. Find out about your customers interest, their challenges, and concerns via social listening. You can also use an analytics platform on Facebook to understand the user behaviours, which can ultimately help you to measure your conversion for posts, and ads across channels.

If you are an expert, you know what you are doing. But if you are not confident enough to do the experiment, reach out to social media marketing companies, who can thoroughly examine your social profile, prepare a proper strategy and work on achieving your business goal.

b. Content Planning

Content is the king for social media marketing. Your post engagement depends on what type of content you are presenting. After your post with good content catches your customer’s attention, then only we can talk about conversion. For this, businesses need to perform a complete competitive research and keyword research which helps to catch the attention of the target audience.

c. Consistency in Brand Image and Content Publish

Your brand image should be maintained throughout all the social profiles you have. The content should be published on a regular basis. Having a lot of content is not healthy and also having no content published does no good. You should have a limited number of posts at limited gaps with great content which attracts your audiences.

d. Sharing Curated Link:

Your audience wants to read informative articles, which are great and valuable. You can create your own unique contents and share them on social profiles. Sometimes, it might not be enough and you can’t create unique content everyday. This is when curated links come to be useful. It does not harm to share useful links from other sources. It is an opportunity to share new and informative content without having to create it. I.e. It’s free. Curating and linking to outside sources improves trust and reliability.

e. Look Over your Competitor:

Competitor analysis is the best method to extract new techniques and ideas from your competitor. Examine their profile, their most engaged posts, the content they are using, the design format, everything. Consider using the possible strategy that can be used in your business profile. Warning! Do not copy the ditto design of your competitor which is noticeable.

You should know that the trend is always changing in social media platforms. Be updated with those trends. Search what is happening, which content is gaining more popular. Curate more information, look out for search trends and content people are more interested in and try to reflect them in your social profile. Try experimenting with new content, new design, new sources and see what kind of approach attracts the audiences.

Also, read our newly published article on “A little touch up of SEO for your website visibility” here.

We are an International start-up company where we professionalize in providing all kinds of IT resources and business strategies for our clients.

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